The company has developed a set of resources that control and direct its objectives to a fruitful results for all stakeholders:
- Innovation & creativity.
- Human and financial resources.
- Understanding marketing and its information.
- Targeted profitability.
- Productivity and development.
- Achievements of the Management and contribution in development.
- Achievements of the workforce and improve it.
- The social, general, and moral responsibilities of the company.
- Available technology.