btikar adopts some strategies that guide the operations towards the company’s mission and objectives. Strategies have been derived from the market researcher, accumulation of owners and seniors’ experiences, competition expected in the market, potential target segmentations, and the investment objectives of the shareholders.
- Conducting regular market research will help in shaping our prices, analyzing the trends of the market, competitors, necessary services, and types of support to our markets and target groups.
- Ibtikar will keep dividing its market to homogeneous categories which will enable the company considering its clients in the type of the real estate provided: financial abilities, buying decision, standards of living and other criteria.
- Credibility of promotional tools will crown our marketing approaches and tools without the common exaggeration.